South of the Border
Hamer, South Carolina | 226 miles
South of the Border in Hamer, South Carolina, is a throwback to the golden age of motoring, when kitsch was king and tacky roadside attractions battled for attention from passing motorists. Founded in 1949 as “South of the Border Beer Depot” by Alan Schafer, the business attracted throngs of thirsty travelers who had driven south through neighboring North Carolina’s dry counties. An astute businessman, Schafer added a restaurant, motel, campground, souvenir shop, gas station, amusement park, reptile lagoon, and much more over the years.
Originally published in 2025.
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