{"id":771,"date":"2025-01-24T09:49:01","date_gmt":"2025-01-24T15:49:01","guid":{"rendered":"https:\/\/hog.thecreativeplot.com\/mx\/?p=771"},"modified":"2025-01-24T09:49:03","modified_gmt":"2025-01-24T15:49:03","slug":"revving-up-the-excitement","status":"publish","type":"post","link":"https:\/\/hog.thecreativeplot.com\/mx\/revving-up-the-excitement\/","title":{"rendered":"Revving up the excitement"},"content":{"rendered":"\n

Harley-Davidson shines at the sacred temple of the motorsport world<\/p>\n\n\n\n

Words by Guilherme Veloso \/ Photography by Guilherme Veloso and Pablo Vaz<\/p>\n\n\n\n

The Interlagos Festival 2024, held from June 6 to 9 in S\u00e3o Paulo, transformed Brazil\u2019s most famous racetrack into a buzzing epicenter for the largest two-wheel experience event in Latin America. Drawing a record crowd of 135,000 enthusiasts, the festival offered a unique blend of high-octane excitement and immersive experiences. Harley-Davidson\u2019s participation stood out among the many highlights, captivating attendees with the exciting reveals of the new CVOs, exhilarating test rides on the iconic circuit, and an epic parade.<\/p>\n\n\n\n

Interlagos Festival is an annual four-day event filled with motor experiences, music, gastronomy, and championships. Riders, enthusiasts, and fans from all over Latin America come to S\u00e3o Paulo to live the dream of riding on the legendary Interlagos racetrack with the newest factory line-ups from H-D.<\/p>\n\n\n\n

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Harley-Davidson\u2019s grand showcase<\/strong><\/p>\n\n\n\n

Harley-Davidson had a significant presence at the festival with a strategically positioned stand in the racetrack boxes \u2013 which are normally reserved for racing teams. The boxes were transformed into interactive displays showcasing their latest line-up, including the 2024 Street Glide\u00ae, Road Glide\u00ae, Sportster\u00ae S, Pan America\u00ae 1250, and the iconic Fat Boy\u00ae.<\/p>\n\n\n\n

The brand impressed visitors with their sleek designs and powerful performance. However, the star of the show was the debut of the 2024 CVO\u2122 Road Glide in Legendary Orange and the CVO Road Glide ST, an all-new factory performance bagger that attracted crowds and camera flashes.<\/p>\n\n\n\n

\u201cWe are extremely excited to present our newest line-up here,\u201d said John Klein, Harley-Davidson LATAM Director. \u201cThese models represent the future of Harley-Davidson, combining tradition and innovation into an extraordinary machine, and the test rides, especially at Interlagos, are a unique opportunity to experience this firsthand.\u201d<\/p>\n\n\n\n

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Thrilling test rides <\/strong><\/p>\n\n\n\n

The stand-out feature at the Interlagos Festival was the opportunity for attendees to test ride all motorcycles of the latest line-up. On a dedicated track, visitors experienced the thrill of Harley-Davidson\u2019s cutting-edge technology and robust performance firsthand. Guided by experienced and trained instructors, participants could feel all the power and agility of these impressive machines.<\/p>\n\n\n\n

The long lines for test rides were a testament to Harley-Davidson\u2019s enduring appeal and the excitement surrounding their new releases. Event attendees were thrilled to have the opportunity to test ride. \u201cI saw the Breakout\u2122 today at the booth, it\u2019s a very stylish bike with insane torque,\u201d commented Eduardo Cita. \u201cSo, besides seeing it up close and riding it, I\u2019m about to seal the deal! I highly recommend it, it was sensational.\u201d<\/p>\n\n\n\n

Giuliana Mussoi adds: \u201cFirst of all, I got my motorcycle license because I\u2019ve always dreamed of owning a Harley\u00ae, and today, being here at Interlagos racetrack riding the Pan America was the realization of a dream.\u201d<\/p>\n\n\n\n

D\u00e1rio Costa felt similarly: \u201cIt was such a thrill passing through Senna \u2018S\u2019 \u2013 I had driven through it before in a car, but it was the first time on a Harley. Totally awesome!\u201d<\/p>\n\n\n\n

Harley-Davidson\u2019s presence was strengthened by appearances from brand ambassadors and influential figures in the motorcycle world. They took part in track sessions, sharing their passion and insights with the audience, further enhancing the festival\u2019s vibrant atmosphere.<\/p>\n\n\n\n

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Engaging the community <\/strong><\/p>\n\n\n\n

In addition to test rides, Harley-Davidson further engaged the community with a spectacular parade featuring more than 2,000 Harleys. This event allowed loyal customers to ride their bikes on the legendary Interlagos track, creating unforgettable memories. The brand also set up a Motorclothes Boutique, offering exclusive apparel and accessories, enabling fans to take a piece of the Harley-Davidson lifestyle home.<\/p>\n\n\n\n

\u201cHaving the experience of riding here was wonderful, and I want more, many more laps; it was fantastic!\u201d enthused Nadia Vranjac.<\/p>\n\n\n\n

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The Interlagos Festival 2024 was a vibrant showcase of attractions, featuring everything from cutting-edge sport bikes to a museum spotlighting restored classic motorcycles. Competitive spirits were ignited with thrilling stages of the Brazilian Motocross and Flat Track Championship. Spectacular FMX shows enthralled the crowd with breathtaking aerial acrobatics.<\/p>\n\n\n\n

Beyond the roar of engines, music played a crucial role in setting a festive mood. Renowned artists took to the stage, delivering live performances that had the audience dancing and singing along, especially during the barbecue open day where visitors savored a variety of selected cuts, celebrating Brazilian cuisine expertly prepared by talented grill masters. <\/p>\n\n\n\n

For motor enthusiasts, it was a weekend dream come true, seamlessly blending speed, competition, entertainment, and gastronomy, providing unforgettable experiences, and Harley-Davidson\u2019s presence was nothing short of spectacular. From exhilarating test rides of new models on the legendary racetrack to community engagement events and the attendance of industry influencers, the factory successfully captivated both loyal fans and new admirers alike. The festival underscored Harley-Davidson\u2019s enduring legacy and innovative spirit, solidifying its presence in the motorcycle industry.<\/p>\n\n\n\n

For those passionate about motorcycles, the Interlagos Festival proved to be an unmissable event, leaving everyone eagerly anticipating next year\u2019s edition. We hope to meet you there. <\/p>\n\n\n\n

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Harley-Davidson shines at the sacred temple of the motorsport world.<\/p>\n","protected":false},"author":2,"featured_media":783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[8],"class_list":["post-771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-pilotando"],"acf":[],"_links":{"self":[{"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/posts\/771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/comments?post=771"}],"version-history":[{"count":6,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/posts\/771\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/posts\/771\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/media?parent=771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/categories?post=771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/mx\/wp-json\/wp\/v2\/tags?post=771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}