{"id":601,"date":"2024-08-01T18:06:41","date_gmt":"2024-08-01T22:06:41","guid":{"rendered":"https:\/\/hog.thecreativeplot.com\/?p=655"},"modified":"2024-08-01T18:06:41","modified_gmt":"2024-08-01T22:06:41","slug":"vintage-per-design","status":"publish","type":"post","link":"https:\/\/hog.thecreativeplot.com\/gb\/vintage-per-design\/","title":{"rendered":"VINTAGE BY DESIGN"},"content":{"rendered":"\n<p class=\"intro wp-block-paragraph\">Adam Brinkworth runs one of the UK\u2019s most successful design companies. When the work stops, riding and racing his vintage Harley\u2011Davidson\u00ae motorcycles begins&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PHOTOS BY SAM CHRISTMAS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For those not working in the design industry, the name Brinkworth may not be familiar. But Adam Brinkworth\u2019s eponymous design company has designed and constructed retail spaces, galleries and events for blue-chip companies as well as some of the coolest brands around. And when the designing stops, founder and CEO Adam loves nothing more than riding, racing or wrenching on his collection of Harley- Davidson motorcycles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based in East London, Brinkworth has grown from a modest design consultancy founded in 1990 to a company of 50 people with offices in the UK and the US, covering a range of disciplines from architecture to interior design and completing projects for companies from Facebook, Adidas, Google and Samsung to challenger street brands like the skate-influenced Supreme, Converse sneakers and St\u00fcssy clothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Street style and culture from skateboarding to motorcycling has been part of Brinkworth\u2019s DNA from the very beginning, and their influence can be seen everywhere \u2013 from the suspended skateboard bowls installed inside Supreme\u2019s San Francisco store and Selfridges Oxford Street flagship, to the contemporary gothic feel of cult jewellery brand The Great Frog\u2019s revamped Shoreditch retail space.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-5-1024x768.jpg\" alt=\"Battered skateboards in Adam Brinkworth's studio.\" class=\"wp-image-662\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">It\u2019s hardly surprising then that motorcycles, and Harley- Davidson in particular, have been a major influence on Adam Brinkworth himself as well as his design company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt all started when I met a crazy biker guy called Bill when I was a furniture designer working on my final year design project for the Royal College of Art,\u201d recalls Adam. \u201cHe was in the workshop, always on the milling machine making engine blocks when I was trying to make furniture. He was a really \u2018out there\u2019 kind of guy and taught me some great lessons in life about thinking in a more free and easy way when it  comes to design and aesthetics, as well as not taking life too seriously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA visit to Bill\u2019s house had a huge influence on me. He had this huge workshop with all kinds of cool motorcycles stacked up, the walls were covered in isometric drawings of exploded engine diagrams and assembly drawings of Norton Featherbed frames, and the place smelled of old oil. I just thought, wow \u2013 this is the place.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-01-1024x768.jpg\" alt=\"Adam Brinkworth in his studio.\" class=\"wp-image-656\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">One of Bill\u2019s projects that caught Adam\u2019s eye was a Harley- Davidson WLC. Originally purchased as a spare Army surplus engine from Fred Warr in 1966, Bill had constructed it into a bike for his own Royal College of Art degree course in transport design. In keeping with the times, that first iteration of the little WLC was as \u201ca kind of weird chopper\u201d with a home-built Featherbed-style frame. By 1985, Bill had caught the On Any Sunday racing bug and converted the Harley\u00ae into a rigid-framed flat track bike.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-6-1024x768.jpg\" alt=\"A close-up of a Harley-Davidson motorcycle.\" class=\"wp-image-661\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cI thought that bike had balanced proportions and looked so purposeful,\u201d says Adam. \u201cWhen he started it up, I thought it was even better! I persuaded him to sell it to me even though I couldn\u2019t even ride a motorcycle at that point. I had it for a year or so, but I wasn\u2019t mechanically competent enough at that time for a vintage bike, so I ended up giving it back to him. But by then I\u2019d caught the motorcycling bug. A couple of big design projects had paid reasonably well, so I went out and bought a 200mph Ducati Desmosedici instead.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Track days on the big Italian bike soon led to disillusionment. \u201cI had a couple of bad crashes. Some of my friends around that time had got into vintage flat track racing with the Dirt Track Riders Association, so I went along on crutches to see them race and found it to be a hell of a lot more fun than road racing, and  much lower speeds. By that time, my old friend Bill was in his 70s, so I talked him into selling me the WLC for a second time and started vintage flat track racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hooligan class had just been introduced, so I raced in that for a couple of years on the little Harley.\u201d Passion easily leads to obsession, and with his design business taking off Adam soon found himself the owner of a collection of Harley-Davidson bikes. The WLC was joined by two Born-Free builds \u2013 a \u201952 Panhead that won Born-Free 5 and a Sportster\u00ae built for Born-Free 4 \u2013 as well as a more modern flat track bike based on a Street XG750.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019d been following the Panhead build because I admired the design aesthetic of the builder, Scott \u2018T Bone\u2019 Jones [Noise Cycles],\u201d Adam recalls. \u201cWork was doing well, and for once I was in a position to treat myself to nice things, so I reached out to Scott and a deal was done. It\u2019s a crazy bike, a \u201952 Panhead with a \u201962 frame, with an aluminium body designed to look like a cross between a caf\u00e9 racer and a salt flat race bike. It\u2019s an amazing thing, and I love the unconventionality and craftsmanship on it \u2013 it has a mad four leading shoe brake up front, and everything is exposed on the lefthand side, the riding position is crazy with low bars and high pegs, and it has a step-down kick back gearbox, so it has incredible presence. As a piece of design and construction, I absolutely love it.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Street style and culture have been part of Brinkworth\u2019s DNA from the very beginning <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-1-1024x768.jpg\" alt=\"Adam Brinkworth at work with his design team.\" class=\"wp-image-659\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The Pan was soon joined by Born-Free bike number two, built by Andy Carter of Pangea Speed. Based on a 1975 XL Sportster, \u2018Golden Dawn\u2019 bears little resemblance to the original donor bike. The frame has been stretched and hardtailed, and the style has been influenced by the Japanese Bosozoku aesthetic, with key themes including a raised front fairing, king and queen chopper seat, mag wheels, and crazy metal-flake paintwork and pinstriping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love that bike because it is such a mash-up of different styles, mixing different genres from different cultures. Very few people love the design, but everyone goes \u2018what the f&#8212; is that?\u2019 It\u2019s a crazy kind of expressive design, a bit like those Japanese drift cars or the crazy customised trucks they run over there. It\u2019s American chopper culture influencing Japanese design, then coming back to the US, so the end result is absolutely crazy sci-fi. It\u2019s a really divisive bike, but I like it because of all the diverse influences and because it doesn\u2019t look like any other motorcycle you\u2019ve ever seen.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the bike due to be delivered to the UK, Adam had already entered it into the Chopper class at DirtQuake, where the most inappropriate designs battle it out around a dirt track, usually with the riders dressed as inappropriately as the bikes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/HOG-images-small-size-1024x768.jpg\" alt=\"Adam Brinkworth sitting on his custom Harley-Davidson.\" class=\"wp-image-664\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cThe bike arrived in the UK on a Friday and DirtQuake was on the Saturday, so apart from a quick ride down the road to the roundabout and back, DirtQuake was the first time I\u2019d ridden it,\u201d says Adam. \u201cIt was totally inappropriate for dirt track racing, which is exactly the point \u2013 huge, heavy and unwieldy, with a skinny 21-inch front wheel and a massive back wheel, and engine cases that hit the dirt as soon as you<br>lean it over. I was racing with my daughter Marnie on her vintage Jawa flat tracker, so we raced in matching gold glitter disco ball outfits made by our textile designer friend Cath. She also made me a fluorescent bright pink suit called \u2018The Brink Panther\u2019, with a racing number on the back for racing the WL in the Vintage class. That was really fun, especially beating Guy Martin in the race \u2013 although he did have the longest stretched forks on any chopper I\u2019ve ever seen, on or off the dirt track.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more serious flat track applications, Adam also has a focused dirt track weapon in the form of a custom-built Street 750XG, originally built and raced by Noise Cycles\u2019 Scott as part of his H-D factory sponsored racing team.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-9-1024x768.jpg\" alt=\"Adam Brinkworth discussing his ideas with three members of his team.\" class=\"wp-image-660\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Despite the craftsmanship invested into the builds, none of Adam\u2019s bikes live pampered lives; as well as being regularly thrashed and abused on the UK\u2019s flat track circuits, each one is also a potential daily rider for the journey from Adam\u2019s home to his workshop and studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSometimes it takes longer to start the bike and warm it up than it takes to get to the studio,\u201d laughs Adam. \u201cBut the point is, I often find it quite hard to switch off between work life and home, and riding a vintage Harley makes you feel like there is a definite break between one life and another.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hog.thecreativeplot.com\/wp-content\/uploads\/2024\/08\/Vintage-4-1024x768.jpg\" alt=\"Metal samples in Adam Brinkworth's studio.\" class=\"wp-image-658\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cThe aesthetics of vintage Harley-Davidson motorcycles absolutely does inform and influence my design work both visually and functionally. Motorcycles and my work are also inextricably linked because I\u2019m interested in the whole principle of \u2018form follows function\u2019 \u2013 I\u2019m interested in material functionality, the proportion and performance of something, no matter what it is, whether it is minimalist like the WLC or completely over the top like the Pangea Speed bike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cThe aesthetics of vintage Harley-Davidson motorcycles absolutely does inform and influence my design work\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBikes are functional devices, but they also use materials in their design so eloquently \u2013 I could sit and look at the WLC all day and notice new things like the designs of the aluminium cooling fins, the way they are spaced and the radiuses they used to make them. There are so many times I\u2019ve taken design cues from bikes and repurposed them into the designs we are doing at Brinkworth.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adam Brinkworth runs one of the UK\u2019s most successful design companies. When the work stops, riding and racing his vintage Harley\u2011Davidson\u00ae motorcycles begins.<\/p>\n","protected":false},"author":9,"featured_media":295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[10],"class_list":["post-601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-riding"],"acf":[],"_links":{"self":[{"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":0,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hog.thecreativeplot.com\/gb\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}