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H.O.G. Ride 365®: rewards for riding

Win prizes and earn points for riding your Harley-Davidson® motorcycle! It really is that simple. The more you ride, the bigger the rewards.

EXCLUSIVE to U.S. Harley Owners Group and Passenger members, H.O.G. Ride 365® offers valuable incentives for hitting the open road, rewarding you for the journey and the destination.

Mileage challenges

Get odometer readings early and often, track your progress online, and watch as your rewards add up and your lifetime mileage grows. The more you ride, the bigger the rewards.

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Annual Mileage

Earn one point for every mile, up to 15,000 miles in 2026. That’s a $150 value! Annual mileage rewards require at least two odometer readings between January 1 and December 31. We recommend regular readings to unlock more rewards, so head to your dealer early and often.

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H-D parade through the crowds

Annual Chapter Mileage

If you’re a H.O.G. Chapter member, you’re eligible to participate in this challenge, which leverages your odometer readings for 2026. Winning Chapters will receive surprise rewards and, of course, have bragging rights for the year.

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HOG Mileage patch on rider

Lifetime Mileage

Your odometer readings are used to calculate your Lifetime Mileage, which is cumulative if you’re an active Harley Owners Group member. Earn exclusive pins, patches, and rocker medallions, starting when you hit 1,000 miles and continuing beyond the legendary 1,000,000-mile mark.

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Suggest rides and destinations for 2027 challenges

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Destination challenges

Harley Owners Group provides you with places to ride and rewards you through challenges, including Dealership Photo Challenge, 15 Rides for ’26, and 50 Rides, One Nation.

Ride 365 badges

Dealership Photo Challenge

Visit as many H-D Dealerships as possible in 2026. H.O.G. Ride 365® rewards start at 10 check-ins, and the Harley Owners Group member with the most dealer visits in a calendar year wins a prize valued at $2,000.

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15 for ’26

Each year, we select a handful of U.S. destinations that are famed for their riding experiences or are conveniently located along longer riding routes. Earn an exclusive challenge coin for each ride you complete this year.

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Map for 50 Rides, One Nation

50 Rides, One nation

Fifty great states, 50 life-changing rides. Earn a COMMEMORATIVE COIN for each achievement, and when you earn all 50 coins, we will install a rivet with your name on it at the H-D Museum® in Milwaukee, WI. This is the ultimate lifetime challenge and is not bound by 2026 alone—participate in this challenge at your leisure as an active Harley Owners Group member.

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Share your photos and stories from the road.

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